XO BY KAMIAH

by Kamiah Adams-Beal

2020
XO by Kamiah is a black-owned beauty and lifestyle brand consisting of everything from faux lashes and luxury hair extensions to athleisure and fitness equipment created by basketball wife and momfluencer Kamiah Adams-Beal. When I was brought on board for this project, most elements of the brand were already in place, so I brought a little focus on a general direction to solifiy an identity that was easy to follow while feeling true to what my client initially came to me with. For the duration of the project, I managed two interns and was tasked with creating social media content for marketing and promotions, directing and shooting models, and creating packaging for an array of products.

BRAND





SOCIAL PROMO



PACKAGING






PHOTO

(Direction, Photography and Retouch)

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