XO BY KAMIAH

by Kamiah Adams-Beal

2020
XO by Kamiah is a black-owned beauty and lifestyle brand consisting of everything from faux lashes and luxury hair extensions to athleisure and fitness equipment created by basketball wife and momfluencer Kamiah Adams-Beal. When I was brought on board for this project, most elements of the brand were already in place, so I brought a little focus on a general direction to solidify an identity that was easy to follow while feeling true to what my client initially came to me with. For the duration of the project, I managed two interns and was tasked with creating social media content for marketing and promotions, directing and shooting models, and creating packaging for an array of products.