The University of South Florida2018-2020
During my time in school, I was employed on campus by USF Housing & Residential Education in their Communications and Marketing office. The work I did there was published to the 6,500 students living on the USF campus as well as faculty and staff. It was my first time working in a marketing office setting with brand guidelines to direct my design work. Besides my direct supervisor, I was the only graphic designer on the team. One of the biggest takeaways I got from this position was learning to spot the tiniest of details down to the pixel. I handled most if not all of my projects on my own and tried to maximize on the creative boundaries set by the university to not only have some fun with my design, but bring something a little more exciting about the way we communicated key information with our students, faculty and families.
BRAND(As set by the University’s standards)
RA SEARCH CAMPAIGN
A series of posters and social media ads targeted towards current students living on campus to promote the search for new Residential Assistants and Community Managers for the following school year. Posters were designed chronologically in 4 phases with key information updated as the search progressed.
I was tasked with creating these door decs that were placed on the door of every room inside residence halls across campus. These allow RA’s to get to know their students easier as well as grant students the opportunity to introduce themselves before even meeting. I was later asked by Residential Education to adjust the spring dec to include a place for hobbies.
The client opted for a single version door dec for the following school year. This time I wanted to create something a little less time-telling that they could reuse if they ever needed to in the future.
FAST FACTS INFOGRAPHICAn isometric illustration to quickly and playfully deliver fun facts about what the university and residential life on campus has to offer students. This infographic is displayed at every residential open house event and updated accordingly.
I was tasked with creating this brochure to promote initiatives and interaction amongst the Living Learning Communities on campus. The department wanted to get faculty more involved outside of the classroom and office setting, so information was provided on several programs that allowed faculty to decide how they’d like to become involved based on their level of commitment. This was made entirely on InDesign.