THAT MEXICAN OT

GoodTalk

2024

Background

That Mexican OT is a Texas-born rapper known for blending Southern rap, chopped & screwed influences, and raw storytelling rooted in his Mexican-American heritage. His sound fuses classic Houston rap energy with modern trap and country undertones, giving him a gritty yet charismatic edge. Beyond the music, his aesthetic pulls from Southern streetwear, car culture, and small-town swagger — equal parts rugged, bold, and unapologetically authentic.

Objective

Design a merchandise collection for That Mexican OT’s sophomore studio album, Texas Technician, as well as the tour for the album that captures his Southern roots and reflects the streetwear sensibility his fans already identify with. In addition, I was asked to design a separate collection for his personal streetwear brand, Lonestar, which carries a similar bold, Southern aesthetic and is sold exclusively at Zumiez. Both projects aimed to expand his visual identity through wearable pieces that feel authentic to his sound, culture, and lifestyle.

Audience

The audience skews young and deeply tapped into both hip-hop and street culture — mostly fans between 16–30 who are into bold graphic tees, Southern rap, and emerging streetwear brands. They’re drawn to pieces that feel authentic, not overly polished — the kind you’d see in a car meet, a rodeo, or a backyard function. They value statement pieces that rep OT’s lifestyle: Southern pride, small-town grit, and that loud, confident Texas energy.

Tone

Gritty, Southern, Bold, Street

ALBUM + TOUR MERCH

For That Mexican OT’s 2024 album and tour, the goal was to evolve his merch into something that still felt true to his Southern, street-rooted identity — but with a cleaner, more elevated touch. The designs balance rugged Southern charm with polish. The result is a collection that feels both authentic to OT’s persona and ready for a broader streetwear audience, without losing the raw edge that defines him.

LONESTAR

Lonestar is That Mexican OT’s wholly separate streetwear brand, sold exclusively at Zumiez. While the label stays true to his bold, graphic-heavy aesthetic and Texan vibe, my design intention was to elevate the look — keeping the energy and attitude intact but refining the presentation so pieces become more wearable and outfit-friendly.